Honest to Goodness Story...
We are a Sydney-based online retailer, wholesaler and distributor of certified organic food & natural food products, that has been in the industry since 2002. We provide a great selection of products for the environmentally responsible consumer, the conscious business owner or the family nurturer; all of whom no longer want to accept compromises regarding their nutrition or our environment. Who are our customers...

Owner and operator, Matt Ward, originally founded Honest to Goodness with the ideal of providing pure and simple food, with nothing weird or nasty in it, at an affordable price. Our high quality and nutritious wholefoods are taken straight from nature and passed on to be enjoyed in the way in which it was intended. Our organic food & natural food range...

We have a fabulous and diverse range of products, both bulk and retail, which we distribute throughout Australia and abroad. Honest to Goodness are distributors for a range of local and international growers and brands. Our Growers & Suppliers stories here...

Watch this video below with owner Matt Ward chatting about Honest to Goodness and our award winning sustainable practices...

Real Food – You may find it is what is NOT in our food that makes us different. Our range is nutritious and healthy, devoid of cheap fillers and nasty additives (No Nasties!), ethically sourced and carefully prepared.We remain forever conscious that the foods we sell go into people's bodies and become part of them.

Nothing to hide – we believe value in pricing comes from providing our customers with as much information as possible about the product which they are purchasing.

Organic Certification - Our warehouse and production facility are organically certified and therefore never fumigated. We follow strict food handling guidelines and have a quality management system in place to ensure the best possible quality and handling of our products.

Contribute not exploit – At the top of our "bucket list" is that we be remembered for our contribution. We strive to lead, innovate, inform and thrive. Where possible we favour Fair Trade suppliers which support our belief in fairness and sustainable trading conditions.

Environmental responsibilities – we actively support organic and biodynamic farming through our commitment to sustainable agriculture, by expanding the market for organic food products. We respect our environment and consciously reuse, recycle and refuse in our day to day operations.

Social responsibilities – as a leader in our field, we believe we carry a responsibility for setting an example of how a business can, and should be run. We operate tight guidelines relating to ethical and responsible sourcing, nutritional nature and quality of the products we sell.

What 'Honest to Goodness' means to us...
Our brand is representative of what we do, and this includes honesty and transparency about the food which we sell, and honesty and integrity in our dealings. Goodness is about the food itself, our food is of high quality and provides essential nutrition.