At Honest to Goodness, we’re proud to partner with purpose-driven brands that share our passion for sustainability, natural living and doing right by people and planet. That’s why we’re beyond excited to welcome Euclove to our shelves – an Australian-owned natural cleaning brand making waves in the cleaning world.
Born in a Melbourne kitchen and now trusted in homes across Australia, Euclove has grown into an award-winning natural cleaning brand that shares our honest, no-nasties philosophy. Their eco-friendly cleaning products are made from pure, sustainably sourced ingredients and are safe for every corner of your home – from bathrooms and kitchens to linen cupboards and even pet care. Best of all, they’re gentle on sensitive skin and safe for the whole family, including kids and pets.
Keep reading to discover more about the Euclove cleaning range, their inspiring family story and why these plant-based cleaning products are the perfect swap for your everyday chemical-based cleaners.
A Family Story Rooted in Nature
Euclove’s story begins with a mother’s love and a deep respect for nature’s power to heal and protect. Decades ago, Pat, a single mum of five, began crafting her own natural remedies using ingredients like eucalyptus and tea tree oils – traditional staples in her household. With children who suffered from allergies and asthma, she was determined to create a safer, healthier home without relying on harsh synthetic chemicals.
Pat’s passion for natural non-toxic living was passed down to the next generation. Her daughter, inspired by this knowledge and driven by the same desire to care for her own family, began blending her own natural cleaning solutions using traditional recipes and powerful essential oils.
From these humble beginnings, Euclove was born – a true family business built on love, tradition and a commitment to better living. Today, Euclove formulates and manufactures their entire range locally in Melbourne, using food-based, natural ingredients sourced as locally as possible.
Every Euclove product is a celebration of Pat’s legacy – combining time-tested natural wisdom with modern performance to create cleaning solutions that are safe, effective and genuinely good for people and the planet.
Why We Love Euclove (and Why You Will Too)
So, what makes Euclove such a perfect fit for Honest to Goodness?
Here are just a few reasons why we’re proud to bring them onboard:
- 100% Natural: No synthetic chemicals, artificial fragrances or hidden nasties – ever. Just real ingredients like eucalyptus, clove, lemongrass and neem oil.
- Gentle Formulations: Natural ingredients that are safe for kids & pets.
- Proven Performance: These products don’t just smell great – they work. Customers rave about their effectiveness, often outperforming conventional brands.
- Made in Australia: Manufactured locally using high-quality, food-grade ingredients – supporting Aussie jobs and reducing environmental impact.
- Sustainable Practices: Euclove uses 100% natural, cruelty-free ingredients, ethically sourced without palm oil and packed in eco-friendly recycled materials.
The Honest to Goodness Euclove Range
Whether you’re after a natural shower cleaner, a safe floor cleaner or a pet-friendly shampoo, Euclove has a thoughtfully made product for every space in your home.
For the Bathroom:
- Hand Wash – A gentle, sulphate-free wash that nourishes hands with essential oils like calming lavender & rose geranium or uplifting lemongrass & cedarwood, for soft, refreshed and beautifully scented skin.
- Toilet Cleaner – Infused with calming lavender, zesty grapefruit and fragrant botanicals, this powerful plant-based formula leaves your bathroom sparkling and naturally fresh.
- Glass & Mirror Cleaner – Blended with crisp blue gum, refreshing lemongrass and uplifting peppermint, this naturally derived formula delivers streak-free shine with a fresh, clean finish.
- Bathroom & Mould Cleaner – Powered by potent clove, eucalyptus and tea tree oil, this naturally antibacterial blend helps fight mould, mildew and grime – leaving your bathroom clean and refreshingly herbaceous.
For the Kitchen & Surfaces:
- Kitchen Cleaner – A targeted formula designed to tackle cooking oils, splatters and food mess with ease. Made with food-safe ingredients and free from parabens, preservatives, SLS, sulphates, bleach, phenols or other nasty chemicals.
- Multi-Purpose Spray – One spray, endless uses. This versatile household cleaner lifts grease, grime and stains – with the fresh aroma of eucalyptus and Himalayan cedarwood.
- Dish Soap – A gentle, eco-friendly dishwashing liquid that tackles everyday grease without harsh chemicals, keeping both your dishes and your hands clean and cared for.
- Stainless Steel Cleaner – Gently lifts smudges and marks from fridges, sinks and appliances, restoring a natural shine and smooth, fingerprint-free finish.
- Floor Cleaner – A non-toxic, streak-free formula made with pure essential oils to clean and refresh floors. Safe for kids, pets and everyday messes – with a fresh, natural scent in every step.
Linens & Living Spaces:
- Linen Spray – A calming blend of lavender, eucalyptus and Indian vetiver, this gentle mist refreshes bedding and helps create a soothing space for rest – perfect for sheets, pillows and mattresses.
- Home Spray - A natural air freshener for your home, blended with pure essential oils chosen for their fresh scent and odour-removing properties. Ideal for use in the bathroom, bedroom, kitchen and cupboards. Choose from two aromas – the bright notes of citrus & sage or the earthy Signature blend.
For Pets:
- Dog Shampoo – Crafted with nourishing neem, coconut and olive oils, blended with calming lavender, clary sage and rose geranium. Perfectly gentle for sensitive pups, it cleans deeply while naturally keeping fleas and ticks at bay.
- Leave-In Conditioner & Detangler – Make grooming a breeze with this soothing, leave-in formula. Keeps your pup’s coat soft, shiny and easy to manage, while also helping prevent knots and tangles.
What Makes Euclove Different?
At the heart of every Euclove product is a thoughtful blend of plant-based ingredients – chosen not just for their beautiful scents, but for their proven cleaning power and therapeutic benefits.
Here are a few of Euclove’s standout ingredients:
- Clove Oil – Antibacterial, antifungal and great for tackling mould
- Eucalyptus Oil – Famed for its fresh scent and ability to kill germs and bacteria.
- Tea Tree Oil – A known antiviral and antibacterial agent, perfect for bathrooms and pet care.
- Neem Oil – Used for centuries in Ayurveda for its healing properties and ability to repel insects.
- Cedarwood and Lemongrass – Naturally deodorising and uplifting, with calming, grounding properties.
Combined with a traditional cleaning soap made from Coconut Oil, these ingredients deliver powerful results without compromise.
Honest to Goodness + Euclove: A Natural Partnership
At Honest to Goodness, we’ve always believed that what you put on your body and in your home matters just as much as what you put in your pantry.
That’s why we only partner with brands who share our values – transparency, integrity, sustainability and goodness in every bottle. Euclove ticks every box.
By offering Euclove’s natural cleaning range, we hope to empower more Aussies to make healthier, more conscious choices – while still keeping their homes beautifully clean and fresh.
Ready to Clean Naturally?
From the bathroom to the laundry, from kitchens to kennels – Euclove’s range is ready to help you make the natural switch.
Some people prefer to make their own natural cleaning products at home to ensure they're using safe, chemical-free ingredients (read our DIY Natural Cleaning Guide). But if you’re short on time, or simply want a convenient solution that doesn’t compromise on quality, Euclove offers a ready-made range of 100% natural cleaning products you can trust.
Explore the full collection now and discover a better way to clean – powered by nature and made right here in Australia.
![Introducing Euclove – Our New Natural Cleaning [Supplier Spotlight]](https://cdn11.bigcommerce.com/s-dis4vxtxtc/images/stencil/160w/uploaded_images/euclovethumbnail.jpg?t=1752205799 "Introducing Euclove – Our New Natural Cleaning [Supplier Spotlight]")
