SereniTEA and Zoetic [Supplier Spotlight]

Hey there conscious tea lover! We’re delighted to welcome Zoetic (formerly SereniTEA) to the Honest to Goodness family! An Australian-owned company with a long-standing passion for tea, Zoetic offers a premium collection of Organic and Fairtrade certified teas - crafted for those who care deeply about what’s in their cup and how it’s sourced.

The Story Behind Zoetic

Zoetic grew out of the earlier brand SereniTEA, which was founded in 2009 by a mother-and-son team in Melbourne, Australia. The idea was sparked by a phone call between mother and son about creating a tea brand that would promote health, peace and wellbeing, in both product and practice.

Sustainable Packaging & Product Range 

Zoetic devotees will appreciate that their teabags, strings and tags are made with compostable or eco-friendly materials. The brand covers both retail and food-service formats - boxes of 1000, boxes of 100, string & tag, and so on. 

A Closer Look at Zoetic’s Teas

Zoetic’s range features a carefully curated selection of Organic and Fairtrade certified teas, each sourced from ethical growers who respect both people and the planet. Their teas are:

• Certified Organic & Fairtrade: Sustainably sourced and free from artificial ingredients.
• Expertly Blended: Thoughtfully crafted to balance taste, aroma, and wellbeing.
• Ethical from Crop to Cup: Supporting communities and environmentally responsible farming practices.

From classic English Breakfast and Earl Grey to calming Chamomile, refreshing Peppermint, and invigorating Green Tea, Zoetic offers something for every mood and moment. Each blend captures the harmony of nature and the art of tea-making at its finest.

Why Organic Tea Matters?

Did you know tea leaves go unwashed in production? Hence an organic tea is free of any chemicals, pesticides, or herbicides, and hence a healthier and tastier cup for you! Just as importantly, an organic process also ensures the protection of the environment and plantation workers at the source. Organic cultivation methods include using natural soil conditioners, botanical insect repellents, manual weeding, and the careful development of the landscape with shading and nutrient providing trees. Such methods preserve the environment, promote biodiversity, and improve the quality of the crop.

>>> Discover Zoetic Teas