Voted Australia's Favourite Organic Brand Since 2015, Honest to Goodness is a national distributor and wholesaler with a broad range of organic & natural products.

We are your one stop shop for organic wholefood staples and specialty items, from Apple Cider Vinegar to Xylitol. Our range grew organically (if you forgive the pun!) in response to our Health Food Retailers' needs, so you can trust that we source the type of products and the quality your customers are looking for.

From everyday organic staples, such as tinned tomatoes and beans, to products following hot health trends like quitting sugar, paleo and veganism. Our range is always growing, so you can be sure that the Honest to Goodness products will keep your store looking fresh and appealing, and help to create a destination shopping experience for your customers.

What Our Customers Say

"We have been ordering with Honest to Goodness for many years now on a regular basis. They are by far the best company we order from - everything from the ordering process to the finalisation of our order and shipping - our ordering needs are not only met but often far exceed what we could hope for. Any small problems we have ever had have been dealt with in the most professional and efficient manner. Thank you Honest to Goodness!" - Sonia Van Huisstede


It's easy to shop with Honest to Goodness, our products are available in a variety of pack sizes, which makes special order requests, bulk bins, and in-store food service simple and easy.

Resources for Health Food Retail Customers

Opening a new health food shop and not sure which product to range? 
View ideas of how to merchandise our products 

Can you predict the Health Food Trends of 2019? 
View our latest blog post on trending ingredients

Do you have limited shelf space and only want the Health Food Best Sellers?
View our most popular products here

Looking to install Bulk Bins in your retail store? 
View our suggested best products for bulk bins in this list

Storage and Usage 
Respond to inquisitive customers queries by reviewing our storage and usage blogs here

Want to know functional foods benefits?
Download our 'Top Functional Food Picks' guide for health-promotion and disease prevention.

Become a Customer - It's Easy 

Step One: Fill in our Wholesale Application Form here

Step Two: Within 12-18 hours we'll send a confirmation and password to your nominated email address. 

Step Three: Login with these details and start shopping


Speak to our friendly team - submit a quick question through our contact form, call us on 02 8310 1800 (Office Hours:  Monday to Friday, 8am - 5pm, AEST - Sydney) or view our Frequently Asked Questions here