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Baking, Flours & Sweeteners


Honest to Goodness is your go-to destination for preservative-free food choices. From organic flours to cocoa powders, we offer sustainably sourced baking ingredients perfect for whipping up delectable treats that nourish your body without impacting the environment. 

We have an extensive range of organic stone ground flours from Demeter flour mill, perfect for bread baking, baking cakes, pastries, biscuits, muffins and pancakes. We also stock a large range of organic gluten-free flours and meals including coconut flour, almond flour, buckwheat flour, amaranth flour, besan flour and quinoa flour.

Bake sweet, delightful treats without compromising your diet

We recognise that every family has different dietary requirements, so we do everything possible to cater to your healthy lifestyle. Whether you’re looking for gluten-free or vegan-friendly pantry staples like our organic flour and natural sweeteners, it’s never been easier to create high-quality meals for the whole family to enjoy. 

Don’t let dietary restrictions or a vegan lifestyle stop you or those you care about from indulging in mouthwatering, delectable treats. When you buy organic flours and natural sweeteners from our store to whip up a batch of fluffy pancakes every morning or to bake all sorts of decadent desserts, you’re making a healthier choice for yourself and your loved ones.

Avoiding refined sugar? We have a range of natural sweeteners and organic unrefined sugars including organic rice syrup, organic agave, xylitol, stevia, organic maple syrup, organic coconut sugar, organic molasses and organic rapadura sugar. Our organic and natural sugars and sweeteners support sustainable farming practices and naturally contain more vitamins and minerals.

Ethically sourced from local farms in Australia

Honest to Goodness takes pride in prioritising sustainability and supporting local communities across the country. Our ethical business model allows us to reduce our carbon footprint, so you can rest assured you’re doing your part to protect the planet while enjoying the highest quality organic baking products available on the market. 

Save big when you buy organic flour in bulk

In line with our ethical business model, Honest to Goodness specialises in the bulk wholesale and retail supply of organic and natural wholefoods, including organic and natural stoneground flours. This sustainable practice of buying groceries in large quantities helps lessen packaging waste that eventually ends up in landfills.

By becoming a wholesale customer, you’ll get access to over a thousand organic, vegan-friendly and gluten-free products for just a minimum of $500 per order. We home deliver to most addresses in Australia for your online orders, bringing convenience right to your doorstep. Alternatively, if you prefer to browse and purchase in person, you are welcome to visit our showroom in Alexandria, Sydney.

Buy organic flour and other pantry staples from an award-winning wholesaler 

Say goodbye to baking products full of preservatives and hello to our extensive range of gluten-free and vegan-friendly ingredients. Honest to Goodness has been voted Australia’s Best Organic Wholesaler for six years, making us your number one ally in serving healthier breakfast meals and desserts for your family and friends.

Browse our collection today, sign up as a wholesale customer and get free delivery for orders over $150 to Sydney, Melbourne and Brisbane.