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OUR VALUES

OUR VISION: TO MAKE HEALTHY LIVING SIMPLE, SUSTAINABLE AND ACCESSIBLE

Our mission is to empower the community to make wholesome, sustainable and ethical choices that benefit both people and the planet. Our values are at the heart of what we do and reflect what is important to us, how we do business and fulfil our purpose.

GENUINE RELATIONSHIPS

We build credible and genuine connections with our community of customers, suppliers, partners and each other. We listen, are respectful and provide a safe space where people can challenge and enrich each other.

THRIVE TOGETHER

We create a supportive environment where our team members are motivated, happy, succeed and grow. We are ambitious, dream big, collaborate for meaningful progress and make things happen.

INNOVATE, EDUCATE & INSPIRE

We foster innovation and welcome great big ideas. We are curious and enjoy sharing wisdom & knowledge that supports a healthier and more sustainable way of living. We push boundaries and do our best to lead the way for better and inspire others to join us.  

MAKE AN IMPACT

To the community, to the planet, to people. We want to make a positive impact and contribute to a better world for us and future generations. A sustainable future and what we leave behind are front of mind. We are “Here for Good!” 

SUSTAINABILITY

We support sustainable agriculture practices through education and improving the accessibility of healthier, better alternatives. We reduce, re-use and recycle in our day to day operations and continually look to improve. We make sensible and sustainable decisions that focus on the short and long-term success of the business so that we can continue to create a positive impact on the world and generate a shared fair and durable prosperity well into the future. Find out more about our sustainability endeavours here.