OUR VISION: TO CREATE A HEALTHY, SUSTAINABLE, BETTER FUTURE
Our values are at the heart of what we do and reflect what is important to us, how we do business and fulfil our vision.
REAL FOOD & HEALTHY LIVING
We are conscious that being able to live and eat well, with clean, organic and natural ingredients can make a big difference to our well-being and our planet. That is why we are passionate about real food that love you back and sell only the highest quality organic and natural products available. Find out more about our products and quality standards.
CONTRIBUTE NOT EXPLOIT
At the top of our ‘bucket list is that we be remembered for our contribution to creating a better world. We enjoy collaborating with others with the same vision and ensure all our dealings are done with integrity and respect.
LISTEN, ACT & THRIVE
We are constantly changing and improving as our customers, partners and suppliers contribute constructively through suggestions, feedback and supporting us in other ways. We value the contribution of others in enabling us to build a vibrant, healthy living & wholefood community.
INNOVATION & EDUCATION
We want as many people as possible to be eating well and living their best life. We are ambitious and want to achieve this goal through team member excellence and innovative thinking and operations.
We provide education and information about our products, health, nutrition and the environment through our website, partners, newsletters, blogs and recipes. Our vision is to make honest, healthy living possible.
HONEST & GENUINE RELATIONSHIPS
We work with local and international growers and suppliers sourcing only the highest quality products from the world’s most reputable suppliers. We continuously strive to choose ethically sourced products above all else and where possible we favour Fair Trade suppliers in support of our belief in fairness and sustainable trading conditions.
SOCIAL & ENVIRONMENTAL RESPONSIBILITIES
We support organisations and causes that share our values about organics, sustainability, social justice and caring for those in need locally, nationally and globally through our goodness giving program. We actively support organic and biodynamic farming through our commitment to sustainable agriculture and by expanding the market for organic food products. We consciously reduce, reuse and recycle in our day to day operations. Find out more about our sustainability endeavours here.
We are committed to the growth of the organic and naturals sector and improving the accessibility of healthier alternatives.
Honest to Goodness is a certified B-Corporation (B-Corp). B-Corporations represent an emerging group of companies worldwide that are using the power of business to create a positive impact on the world and generate a shared and durable prosperity for all. Find out more about B-Corp here.
TEAM MEMBER HAPPINESS & EXCELLENCE
We strive to create a workplace where goodness team members are happy and thrive. Each staff member is part of a team and each team has an important role in the business. We all get together each month to celebrate birthdays and seasonally for a long lovely lunch in the warehouse where we can enjoy each others company over a wholesome meal.
VALUE & OUR VALUE PROMISE
We are committed to offering meaningful value to our customers and a place to shop where value and values go hand in hand. We will not compromise on our core values in order to provide so called ‘cheap’ products or products that we feel are compromised in their value. We are committed to providing the highest quality, healthiest products to as many people as possible at an affordable price. We want as many people as possible to be eating well, being able to afford to do so, and living their best life.
Our value promise
- To provide high quality products with integrity at a competitive price.
- Where possible to work directly with growers and suppliers and source our products as close to their origin as possible to avoid unnecessary handling and distribution costs and ensure the best possible price for our customers.
- To innovate and operate all parts of the business as efficiently as possible so as to reduce costs and pass these savings on to our customers.
- To offer value to our customers lives through education around healthy eating and healthy living.