CREATING A BETTER WORLD, TOGETHER
At Honest to Goodness, we believe real change starts with small, meaningful actions. Since day one, we've been passionate about doing good for both people and the planet. Our vision is clear: to make healthy living simple, sustainnable and accessible. From responsible sourcing to reducing our footprint, we're constantly evolving to be more sustainable, ethical and transparent in everything we do.
It's our commitment to a better way of doing business.
OUR COMMITMENT TO PURPOSE-DRIVEN BUSINESS
We’ve always believed that business should be a force for good. In 2015, we proudly became one of the early Australian companies to certify as a B Corporation, and we maintained that certification for over nine years. It was a meaningful chapter in our journey, helping shape the strong social and environmental values we live by today.
Our commitment to those principles hasn’t changed. From ethical sourcing and reducing waste, to supporting communities and improving transparency, these values remain at the heart of what we do.
Our community bulk buying program, Group Goodness is a great example of our commitment to our values. By encouraging bulk purchasing and shared deliveries, Group Goodness helps reduce packaging and transport emissions while connecting like-minded people with an affordable option to purchase natural, organic and sustainable food.
OUR SUSTAINABLE PACKAGING JOURNEY
Packaging plays a big role in how we do business. It protects the integrity of our products, helps reduce waste and contributes to your overall experience. But we know it also has an environmental impact, which is why we’re taking action.
We're proud members of the Australian Packaging Covenant Organisation (APCO), a not-for-profit leading the way on sustainable packaging in Australia. Through our APCO membership, we’ve committed to reducing the environmental impact of our packaging by:
- Reducing unnecessary packaging
- Choosing recyclable and compostable materials wherever possible
- Educating customers on how to dispose of packaging responsibly
- Collaborating with suppliers to improve packaging outcomes across our supply chain
We track our progress through annual reporting and strategic action planning. Our most recent report and plan are available below.
APCO 2025 Annual Report and Action Plan >
MORE WAYS WE'RE CREATING CHANGE
Clean, Conscious Sourcing
We choose certified organic and natural ingredients grown without synthetic pesticides or fertilisers. Our supplier relationships are built on transparency, fairness and care for both people and the planet.
Bulk & Refill Options
To reduce packaging waste, we offer bulk sizes across many of our products - ideal for home pantries, buying groups, food co-ops and refill stores.
Warehouse & Operations
Our warehouse facilities in Villawood, Sydney are energy efficient and designed to scale sustainably. We are also working toward improved recycling and waste minimisation programs.
Giving Back
We actively support grassroots organisations, schools and community groups who share our values.
Looking Ahead
We're proud of the progress we've made and the contributions we've delivered toward a more sustainable future. Our focus remains clear: deepening partnerships, driving meaningful change and staying true to our long-term vision of building a more sustainable and regenerative world.