Would you like to be redirected to the
Honest to Goodness WHOLESALE Website?

Say Hello To Our New Logo

June 5, 2019 Honest to Goodness

We are delighted to share with you a new logo for Honest to Goodness! This change marks the beginning of an exciting journey towards refreshing our overall look and feel.

We’re still the same, just giving ourselves more space to grow.


Honest to Goodness was established as a market stall in 2002, simply selling unpackaged nuts, seeds and dried fruits. Today we now stock over 1000 wholesome products in a wide range of sizes. Over the past 17 years, we have grown and evolved our business across our products, team and customers.

Our previous logo was created back in 2008. At the time it was unique and suited our core range of organic and natural wholefoods, however as our range developed and our customers’ needs grew, we experienced limitations with our packaging and overall brand identity.

So, we have decided it is time for a change! We have evolved our logo to reflect who we are today and to represent our dynamic and healthy future.

We will also be dropping ‘Organic Food & Natural Food’ from our name. This is not to say that we are no longer providing these products, but this allows us to branch off further into health, beauty, cleaning and household products later down the track!


While our look might be changing, our products and values are not! It’s important to remember that it’s still us – we’re still Honest to Goodness.

We are keeping our promise to provide high quality, ethically sourced products that are beneficial to your health and easy to incorporate into everyday life – with NO NASTIES ADDED! We will always take pride in the products we offer, ensuring they are grown honestly, naturally and sustainably.

Rest assured that Honest to Goodness still aims to make a positive impact on people and the planet.


With the introduction of our new logo, you will notice the overall look and feel of Honest to Goodness start to evolve and align around this new direction. This includes refreshed packaging designs and a revamped website.

Since we have a wide range of product packaging to redesign, it will take us a little while to completely switch over to our new look - so stay tuned! Rest assured it will be well worth the wait. We would love your feedback as we move along, and are so excited to have you join us on this brand new journey.

Latest Blogs