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Organic Woman of the Year

March 11, 2024 Honest to Goodness

We are excited to announce Karen Ward, Co-Founder and Owner of Honest to Goodness, has been honoured with the prestigious title of Organic Woman of the Year at the 2024 Australian Organic Industry Awards, in Melbourne.


The awards ceremony, held on Friday March 8, recognised Karen's significant contributions to the organic industry, acknowledging her pivotal role in pioneering a movement towards organic, sustainable practices. Since its inception in 2002, with a humble market stall in Sydney, Karen's visionary leadership has propelled Honest to Goodness into a leading Australian-owned company dedicated to promoting organics, ethical sourcing and making healthy choices accessible to all. 

"Reflecting on our journey, I'm immensely proud of our team's dedication to establishing Honest to Goodness as a leader in the organic market, consistently prioritising ethical and sustainable practices," says Karen.

"Receiving the Organic Woman of the Year award is truly an honour and underscores our collective commitment to promoting organic living and sustainability within the industry."

In addition to Karen's individual recognition, Honest to Goodness was also named as a finalist for Brand of the Year, Business of the Year, and Retailer of the Year.

"We are deeply honoured to be named as a finalist for these prestigious awards. This recognition is a testament to the hard work and dedication of our entire team and our steadfast commitment to providing honest, wholesome, and organic products to consumers nationwide,” says Karen.

As a company Honest to Goodness understands we wouldn’t be where we are today without our loyal customer base and brand-new consumers who are discovering all that we have to offer in the organics space – so thank you! Our company's continuous success is supported by consumer demand insights which highlights the surging demand for organic products across Australia.

"As revealed in the Australian Organic Market Report 2023, consumer demand for organic products continues to rise, spotlighting the importance of our industry," added Karen. "Recognition from the Australian Organic Industry further motivates us to continue our mission of providing high-quality, sustainable food options to meet this growing demand."

At Honest to Goodness, we are no stranger to award-winning goodness, having previously been recognised as Favourite Organic Brand, Best Organic Wholesaler, and Best Organic Online Store in the 2022 Organic Consumer Choice Awards, along with the prestigious title of Retailer of the Year 2021 from Australian Organic Ltd.

With March marking B Corp Month, it's fitting that Honest to Goodness, a certified B Corp, is celebrated for its commitment to social and environmental impact.

Honest to Goodness is a family-owned Australian company committed to responsibly sourcing products that nourish people and the planet.

About the Australian Organic Annual Industry Awards

The Australian Organic Annual Industry Awards celebrate the outstanding and innovative contributions of the organic industry members over the past year, showcasing innovative products, businesses, and individuals.

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