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Review 2023

December 14, 2023 Honest to Goodness

Reflecting on the journey of 2023, what an incredible year it has been for us! Join us as we revisit the highlights and look ahead to the exciting plans we have in store for you in 2024. 

We want to express our heartfelt thanks for your ongoing support this year. Honest to Goodness is grateful to have evolved from a group of roadside market stalls to 21 years later achieving significant growth in 2023.

Our production team has been busy little bees making over 30,000 bags of goodness per week, whilst shipping over 100,000 kilograms in and out of our warehouse per week to our customers Australia-wide!

We also have a few other highlights from the year that we'd like to share with you.

Welcome to the family

Absolute Organic

After recent acquisitions, we welcome to the Honest to Goodness family, Absolute Organic and Eco Organics. 

Discover our diverse range of brands within the Honest to Goodness family! Each one is committed to providing top-notch quality and value. Our carefully chosen selection has something for everyone, designed to boost your lifestyle and well-being, accommodating various dietary preferences. We're dedicated to promoting healthy, sustainable living by choosing products that align with our values. Dive into our range and discover fantastic, nourishing products that not only benefit your body but also make a positive impact on the environment.

ABSOLUTE ORGANIC caters to Australian families by offering a wide range of organic pantry products. Our carefully selected items prioritise health and well-being, enhancing the flavour of your meals while also ensuring peace of mind, knowing you're making wholesome choices for your family.
Explore the Absolute Organic Range here

ECO ORGANICS specialises in gluten-free, low-carb, vegan pastas that offer a superior nutritional profile than regular wheat pastas. The Eco Organics range provides health-conscious customers with a tasty alternative, ensuring a delicious and satisfying experience for everyone at the table.
Explore the Eco Organics Range here

2die4 Rebrand

Discover the amazing story of 2die4 Live Foods - the world's first activated nut brand, created from a passion for Slow Food and a desire to promote health and sustainability.


In 2023, 2Die4 officially launched a rebranding with a fresh new look and feel that includes a new logo and packaging design. The new packaging reflects the brand's heritage and home with a modern, clean look, featuring a sketch of the lighthouse on the packaging as a nod to Byron Bay, while the waves and sand link back to the old kraft paper bags. The packaging updates include a modern coastal palette and subtle prints for flavoured and fancy snacking products, and it gradually replaces the old packaging to reduce waste. Additionally, the new packaging includes updated nutritional and origin information and is recyclable through soft plastic recycling programs, making it not only visually appealing but also environmentally friendly.
Explore the 2die4 Range here

Clean and Conscious AWARD 2023 - Neighbours Blend Coffee

Project Timor

Our Neighbours Blend Premium Organic Coffee has won big at this year's Clean and Conscious Awards by taking home Gold with our Premium Organic Neighbours Blend. We could not be more proud, as this recognition not only celebrates the exceptional taste of our coffee but also applauds our unwavering commitment to creating a positive social impact. 100% of the profits of Neighbours Blend goes to supporting female education in Timor Leste. 

Here at Honest to Goodness, it's a celebration of our enduring commitment to making a positive impact on society. It highlights our genuine belief that great coffee goes beyond just flavour – it's a force for positive change, creating a meaningful difference in the world.
Learn more about this award and Project Timor here

New Products & Best Sellers

We've not only broadened our selection of snacking options but have also resized and enhanced various items in our product range. Introducing a grand total of 100+ new products, we invite you to explore the exciting additions that have quickly become some of our new favourites! Browse through the list below to discover the latest offerings that we're thrilled to share with you:

New Arrivals

Explore our latest products and new arrivals here: New ArrivalsBest Sellers

Kosher certification and Gluten Free Logo

This year we've been accredited for Kosher Certification for a range of our products which can be found on our website product pages and for individuals who have coeliac disease or gluten sensitivity, adopting a gluten-free diet is crucial to improving overall health. At Honest to Goodness, we understand the challenges faced by those with gluten sensitivity, and we are dedicated to making life easier and more delicious for them.

Here at Honest to Goodness, we take any claim about gluten-free very seriously. That's why our Honest to Goodness Manufacturing facility located in Villawood has now a gluten-free room: a designated area where gluten-free products are produced, processed, and packaged. 
Read more here

Honest to Goodness Alexandria Store

Throughout the year our showroom and store at Alexandria has grown both in product offerings and merchandising displays. Offering now a larger range of bulk bins, in-store tastings and parking on site allows for an easy way to shop our range if you live local to the area or are driving by. 

Come in and say Hi! 

Thank you!

We would like to say a big thank you to you all for your continued support. We cannot thank enough our loyal customers who embody our values leading the charge in demanding high quality, wholesome, tasty food and packaging reduction, making the sacrifices required to live a healthier and more sustainable lifestyle.

We promise to keep feeding your passion by always leading from the front - it’s all about keeping life simple, real and possible.

Stay tuned for 2024 as we have a lot lined up and some exciting new things coming your way...

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